Over 10 months of work came to a head last week at our Family and Friends event, where ASICS and Onitsuka Tiger debuted our new lifestyle collections as well as a handful of special collaborations at our temporary gallery space in Berlin. To close out the week, Donnis and DE DE MOUSE both took the stage at our closing party, providing what I’m told was one of the highlights of a week packed with events.
I feel like I walked through a whirlwind, but I have to extend my thanks to Dan Solomito and Yuu Kobayashi for being patient and gracious throughout the process, Elisabeth Ouni for joining us for the ride, Karl, the Illustrious One for helping us with the tapes and some word of mouth promotions, Yoske for bringing the venue to life, and of course to the whole ASICS/OT Family.
A wrap-up of our Family and Friends exhibit in Berlin last week, Koi Klub Founder/Curator/Onitsuka Tiger Collaborator Yoske Nishiumi talks us through the concept, how it came together and of course, having fun. Very inspiring.
The ASICS Europe team spent the week in Berlin for Fashion Week, where we not only appeared at the Bright and Bread and Butter Trade shows, but also gave a preview of our upcoming collaborations and high end collections at our now BiAnnual Family and Friends event. It was an incredible time, no shortage of meetings, but definitely no shortage of free alcohol. Thanks to Jack for the photos
Final post about Berlin trip last week, these are better–much better–photos of all of our collaboration partners’ installations at the Family and Friends exhibit. Props to Yoske for curating it as well as all of our partners for dedicating time to doing interviews about our projects which will find their way onto the interwebs soon enough.
Professional Photos this time, thanks to everyone that came through, as you can see a good time was had by all, partially fueled by the 24Kilates bota bag and the Germany-Spain World Cup Semi Final
