German Blog Art School Vets chose to feature our Sr. Manager of Product Marketing for Lifestyle in their Faces and Spaces feature series. Think MTV Cribs for cool people, with really dope photography instead of sped-up hallway sequences.
For those of you that don’t know who Kwon is, he’s one of the most important pieces in the ASICS/Onitsuka Tiger puzzle and has been behind some of the craziest sneakers of the last 10 years from the Adidas A-Z series and the recent drops we did with Slam Jam and Sneaker Freaker to the upcoming pieces we have with H**, P**** and H****.
See the whole thing here
Took some time away from blogging due to ESC Madness, unfortunately I didn’t have a good enough camera or enough waivers to collect anything meaningful from that event. Wanted to share some heat that recently found its way onto my feet. Unreleased pair of ASICS GT:II’s designed by apparel designer Shuhei Numata. It’s a shame these never saw the light of day, the pink to blue gradient makes them laid back and daring simultaneously, and the soft white suede gives them an air of class not often seen on a running silhouette. One of my favourite pairs which is why they’ve only been worn twice, and a true one of one which is why you’ve probably never seen a pair before.
Next week ASICS Europe is having our biannual European Sales Conference at the Movenpick Hotel in Amsterdam. It’s my first one but I’m told there’s a lot of glad-handing and a lot of presentations. I’m going to be giving a few myself. I started out asking myself “what would Jobs do?” Then realised that I should aim lower.
Spoke to Matteo Teruzzi (one R) about the upcoming Slam Jam x ASICS Gel Lyte III
Once again produced, edited & directed by Ken-Tonio Yamamoto
camera by Denys Shypil
Another ASICS Gel Lyte III design by Ronnie Fieg. Big improvement from the Cultureshoq II’s in my opinion. I’m not quite sick of these yet. Read the rest of this entry »
One of the most interesting things I’ve found since I started working here at ASICS is the number of incredible pieces that just never saw the light of day for one reason or another. As a company that prides itself on creating the highest level of technical footwear, it often happens that a product is created in order to test a new technology but falls short and never goes into production. Read the rest of this entry »
Final post about Berlin trip last week, these are better–much better–photos of all of our collaboration partners’ installations at the Family and Friends exhibit. Props to Yoske for curating it as well as all of our partners for dedicating time to doing interviews about our projects which will find their way onto the interwebs soon enough.
