The latest story from our Made Of Japan initiative: Many Steps by Takayuki Akachi.
We asked Akachi-san to travel around the world and show us the many ways that steps, metaphorical and literal, unite us in a single, human experience. Akachi-san and his Mexicos went on several adventures that you can check out on his blog. The result of his worldwide journey was the film we’re proud to present you with today. “Many Steps” shows Akachi-san’s journey from beginning to end, in his unique “lone backpacker” style of film that features rhythmically edited visuals that show how humanity as a whole is united, not separated by our differences.
Without getting too meta, this was really a labour of love and a piece of work I’m extremely proud of, hopefully the passion and adventurousness of all involved shines through in the final product. Thanks again to Takayuki Akachi and his assistant Akiko in making this happen.
I’m definitely not the biggest runner at ASICS, but when I do get out there and hit the pavement, I’m doing it in these joints. The flagship of our running fleet if you will, the Gel Kinsei 4 is the most technologically advanced running shoe on earth at the moment with a completely adaptive cushioning system that allows runners of any pronation to wear it effectively and comfortably.
Considering the amount of research packed into this shoe, I almost feel guilty wearing it.
A wrap-up of our Family and Friends exhibit in Berlin last week, Koi Klub Founder/Curator/Onitsuka Tiger Collaborator Yoske Nishiumi talks us through the concept, how it came together and of course, having fun. Very inspiring.
The ASICS Europe team spent the week in Berlin for Fashion Week, where we not only appeared at the Bright and Bread and Butter Trade shows, but also gave a preview of our upcoming collaborations and high end collections at our now BiAnnual Family and Friends event. It was an incredible time, no shortage of meetings, but definitely no shortage of free alcohol. Thanks to Jack for the photos
This year Onitsuka Tiger is going to be working with a group of talented and creative people all joined by their love of Japan. One of the ones I’m most excited about is Takayuki Akachi, the talented filmmaker behind the popular “Traveling Denim” piece that received so much attention last year. Akachi-san is currently traveling on a 50-city tour with his wonderful assistant Akiko to create a film around our iconic Mexico 66.
You can follow Akachi-san’s trip on his blog here or on twitter.
my boss raphael mazoyer just did an interview with superfuture.com. he talks about our process, our projects and what asics europe’s digital team has planned for the coming year.
no capital letters were harmed in the writing of this article.
Took some time away from blogging due to ESC Madness, unfortunately I didn’t have a good enough camera or enough waivers to collect anything meaningful from that event. Wanted to share some heat that recently found its way onto my feet. Unreleased pair of ASICS GT:II’s designed by apparel designer Shuhei Numata. It’s a shame these never saw the light of day, the pink to blue gradient makes them laid back and daring simultaneously, and the soft white suede gives them an air of class not often seen on a running silhouette. One of my favourite pairs which is why they’ve only been worn twice, and a true one of one which is why you’ve probably never seen a pair before.
Next week ASICS Europe is having our biannual European Sales Conference at the Movenpick Hotel in Amsterdam. It’s my first one but I’m told there’s a lot of glad-handing and a lot of presentations. I’m going to be giving a few myself. I started out asking myself “what would Jobs do?” Then realised that I should aim lower.
