Posts archived in Amsterdam

Onitsuka Tiger x SEVENTYFIVE Lay-Up ’72 from Onitsuka Tiger on Vimeo.

Hattrick for the interviews, thanks to all three of these guys. You get a sense that this was a real collaborative effort, and I’m sure they had as much creating the sneaker as I had doing the interview. One thing I can’t forget is a special thank you to Ken-Tonio and Deniz for putting in overtime to make all of these pieces happen, there are many more to come.
Sneakers are available at SNS

Family and Friends Recap

Family and Friends Recap from Onitsuka Tiger on Vimeo.

Video of the event, and some looks at the upcoming collabs.

One of the most interesting things I’ve found since I started working here at ASICS is the number of incredible pieces that just never saw the light of day for one reason or another. As a company that prides itself on creating the highest level of technical footwear, it often happens that a product is created in order to test a new technology but falls short and never goes into production.
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Final post about Berlin trip last week, these are better–much better–photos of all of our collaboration partners’ installations at the Family and Friends exhibit. Props to Yoske for curating it as well as all of our partners for dedicating time to doing interviews about our projects which will find their way onto the interwebs soon enough.

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Professional Photos this time, thanks to everyone that came through, as you can see a good time was had by all, partially fueled by the 24Kilates bota bag and the Germany-Spain World Cup Semi Final

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Berlin pt. 2

A collection of photos from my iPhone, includes photos from Bright Fair, Bread and Butter and our Family and Friends exhibit on Torstrasse.

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Berlin So Far

iPhone pics from the First two days of Berlin Fashion Week trip.

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Just a peek, hopefully I don’t get killed/fired for this one. In response to Peel all will be revealed soon.

Family and Friends from Onitsuka Tiger on Vimeo.

Come and Join us in Berlin, July 7-10th to get the first look at a lot of very exciting products from our upcoming seasons.

SlamJam X Asics 5th Dimension from Slam Jam on Vimeo.

New collaboration with Slam Jam to be debuted at Bread and Butter Next week.