Pictures from my trip home for my baby’s birthday.
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Black Apple Spring/Summer 2011 Featuring Machine Gun Kelly from LightUp Film on Vimeo.
LightUp recently partnered with Black Apple and up and coming Cleveland based rapper Machine Gun Kelly to create a promotional music video for the brand’s latest season. Look out for this online and off.
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Jesse Boykins III | Prototype 3010, a short film from LightUp Film on Vimeo.
A short film by Mr. Jesse Boykins III, don’t forget the III
Also find more of this at LightUp Film’s facebook page
TweetSimultaneously a new Uptown anthem and a new Kappa anthem, so I felt this on two different levels. It’s an extraordinary thing when a brand becomes such a strong part of someone’s sense of cultural identity.
TweetLove this video, love this beat…can I get on??
Directed by Kareem Blair
INFLUENCERS TRAILER from R+I creative on Vimeo.
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends/ideas become contagious today in music and fashion.
Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
Featuring the Big Homie
TweetEven if converse is one of our competitors you couldn’t get me to pretend that they didn’t knock this out of the park. I think this is a really great example of a brand understanding and owning the concept of Authenticity. In a lifestyle space it’s something that everyone is searching for but it’s such a delicate virtue that the search for authenticity can often leave a brand looking foolish and out of touch. (See: Talking Medallions saying BOOM!) Read the rest of this entry »
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