I wish I made this.
TweetPosts archived in My Thoughts
This was filmed by Spike Jonze, that’s not really important. I was so moved by this, the idea that people are finally beginning to understand that “high culture” comes from the streets is so inspiring. A lot of people were probably terrified by this idea when it was just an idea, but I doubt any of those people can deny what it became.
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I’m definitely not the biggest runner at ASICS, but when I do get out there and hit the pavement, I’m doing it in these joints. The flagship of our running fleet if you will, the Gel Kinsei 4 is the most technologically advanced running shoe on earth at the moment with a completely adaptive cushioning system that allows runners of any pronation to wear it effectively and comfortably.
Considering the amount of research packed into this shoe, I almost feel guilty wearing it.
Rosa Acosta photgraphed by Estevan Oriol for Two in the Shirt.
Working on creative concepts for both brands involves a certain kind of alchemy, somewhat reminiscent of certain “unsavory” endeavours.
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Despite my one year anniversary at ASICS coming up soon, I still feel relatively new to the company, and I definitely feel new to Europe. Sometimes I feel myself relying on assumptions based on cultural archetypes in New York consumer culture, and in order to rectify that I decided today to begin getting to know who our customers. Like, really get to know them, by starting conversations with random people who are wearing Onitsuka Tiger or ASICS lifestyle sneakers and apparel.
Today’s subject was architect Maron Branderhorst, who told me he has a few pairs of Onitsuka Tiger kicks that he uses to “stay fresh for the summer time.” Coincidentally, Maron’s firm is working on the interior design of our new building, and he shared with me some interesting insights on the interior concept, and how his team tried to express the meaning of our two brands into the interior design.
So, who wears Onitsuka Tiger?
Cool, well-traveled, talented architects
This man had more influence on my life and character than my own father.
I will continue to aspire to live up to your example even though I am certain I will fall short.
Tweetالسَّلاَمُ عَلَىٰ اهْلِ ٱلدِّيَارِ مِنَ ٱلْمُؤْمِنِينَ وَٱلْمُسْلِمِينَ
نْتُمْ لَنَا فَرَطٌ
وَنَحْنُ إِنْ شَاءَ ٱللَّهُ بِكُمْ لاََحِقُونَPeace be upon the inhabitants of these graves, the faithful believers and Muslims.
You have preceded us,
and we, Allah willing, shall join you.
Happy Black History Month
TweetTweet“You don’t have to love the product but you have to understand it, believe in it and work toward making it progressive and authentic to its audience.”
