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My song from our Midori game created by TEAMLAB. TEAMLAB is a group of Ultra Technologists that have been active in Tokyo since 2001. The group consists of a wide diversity of specialists including; Programmers, Network Engineers, Designers, Robot Engineers, Architects, CG Animators, Mathematicians and more. TEAMLAB carries out activities across a range of media, from developing web and robot technology, to installation art, video art and spatial design, making the border between Technology, Art, and Design more ambiguous.

We did a little interview with their leader Toshiyuki Inoko to explain the project, see below:

What is your approach towards “interactive design”?

People often say that men who are good at listening are popular with women but people actually enjoy talking more than just listening “if they could speak well”. To take it one step further, people enjoy expressing something more than just viewing a representation produced by someone else “if they could express it well”.

In the era of the mass media, the job of a designer was to attain a form of expression that was perfect in its quality. That was because the only point of contact with consumers was through mass media channels. However, the advent of the Internet and the networked society is changing the role of the designer. Since consumers enjoy expressing something if they could do so well, I believe that design should be about creating tools that enable people who are not professional creators to create things that make them want to “share it with friends”. It should be about tools that make the process of expression itself, something that they once struggled with, into a process that’s fun and enjoyable. It should be about constructing an environment that allows users to share their creations with friends. That is what I think interactive design is.

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