Posts archived in Media & The Web

Australian sneaker magazine and ASICS Collaborator Sneaker Freaker just launched their newest online project, The Sneaker Museum. Trying to bring together the collections of sneakerheads worldwide in one place, the site currently boasts profiles on 7000 different sneakers, with the hopes of cataloging ever colourway of ever model ever released by your favourite sneaker brands.

Take a look and contribute here

Jesse Boykins III -Come To My Room(Official Music Video) from LightUp Film on Vimeo.

T-Pain – Rap Song Video

In a super-slow-mo-to-the-point-of-still homage to last year’s The Other Guys T-Pain chronicles what, I guess, is a typical night out in Miami, complete with barroom brawls, stripping little people and Mad Max-esque eyewear.
With this and the new Klaxons video, I guess short form music videos are interesting again.

Simultaneously a new Uptown anthem and a new Kappa anthem, so I felt this on two different levels. It’s an extraordinary thing when a brand becomes such a strong part of someone’s sense of cultural identity.

Asics OG Colors – soon at Titolo from l'optiquetv on Vimeo.

Swiss retailer Titolo released this video to announce the arrival of our OG Pack in their stores. The pack features two sneakers a Gel Lyte Speed and a GT II both decked out in their original colourways of Black/Purple and French Blue/White-red respectively.
The video shot by L’Optique feature two parkour runners tearing up the streets of Berne with a dynamic series of stunts.
Pretty dope.

Nicolas Cage is Crazy

Nicolas Cage is crazy…not crazy as in good.
But batshit fucking insane
Punching women while wearing a bear costume, bees in his eyes, turning “hoe down” into the two most threatening words in the English language, Pachinko playing, alien headbuttingly insane

Pachinko.

Love this video, love this beat…can I get on??
Directed by Kareem Blair

Even if converse is one of our competitors you couldn’t get me to pretend that they didn’t knock this out of the park. I think this is a really great example of a brand understanding and owning the concept of Authenticity. In a lifestyle space it’s something that everyone is searching for but it’s such a delicate virtue that the search for authenticity can often leave a brand looking foolish and out of touch. (See: Talking Medallions saying BOOM!) Read the rest of this entry »

The Hunter’s Moon Promotional Documentary from L R Squared Productions on Vimeo.

Independent film produced, written and directed by two of my Frat Brothers and the founders of LR Squared Productions. Looks like an incredibly intense project, and I wish them the best as they realise their vision.

Typography Animation

Jay Z – “Hello Brooklyn” from Greg Solenström on Vimeo.

“Hello Brooklyn” Film by Greg Solenstrom. I loved this, camera projections and typography come together to bring to life New York’s second most important borough, literally painting the town with Jay’s lyrics.

Some other examples after the jump
Read the rest of this entry »