Posts archived in Film & Movies

Takayuki Akachi: World Tour

This year Onitsuka Tiger is going to be working with a group of talented and creative people all joined by their love of Japan. One of the ones I’m most excited about is Takayuki Akachi, the talented filmmaker behind the popular “Traveling Denim” piece that received so much attention last year. Akachi-san is currently traveling on a 50-city tour with his wonderful assistant Akiko to create a film around our iconic Mexico 66.
You can follow Akachi-san’s trip on his blog here or on twitter.

my boss raphael mazoyer just did an interview with superfuture.com. he talks about our process, our projects and what asics europe’s digital team has planned for the coming year.

no capital letters were harmed in the writing of this article.

Words from an OG

“You don’t have to love the product but you have to understand it, believe in it and work toward making it progressive and authentic to its audience.”

See you Wednesday January 19th, in Berlin

These are the Precious Moments

Home Until January 4th

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Shot by Dr Woo.

Jesse Boykins III -Come To My Room(Official Music Video) from LightUp Film on Vimeo.

Kwon-TV Cribs

German Blog Art School Vets chose to feature our Sr. Manager of Product Marketing for Lifestyle in their Faces and Spaces feature series. Think MTV Cribs for cool people, with really dope photography instead of sped-up hallway sequences.
For those of you that don’t know who Kwon is, he’s one of the most important pieces in the ASICS/Onitsuka Tiger puzzle and has been behind some of the craziest sneakers of the last 10 years from the Adidas A-Z series and the recent drops we did with Slam Jam and Sneaker Freaker to the upcoming pieces we have with H**, P**** and H****.
See the whole thing here

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Took some time away from blogging due to ESC Madness, unfortunately I didn’t have a good enough camera or enough waivers to collect anything meaningful from that event. Wanted to share some heat that recently found its way onto my feet. Unreleased pair of ASICS GT:II’s designed by apparel designer Shuhei Numata. It’s a shame these never saw the light of day, the pink to blue gradient makes them laid back and daring simultaneously, and the soft white suede gives them an air of class not often seen on a running silhouette. One of my favourite pairs which is why they’ve only been worn twice, and a true one of one which is why you’ve probably never seen a pair before.

More below:
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Love this video, love this beat…can I get on??
Directed by Kareem Blair