Another ASICS Gel Lyte III design by Ronnie Fieg. Big improvement from the Cultureshoq II’s in my opinion. I’m not quite sick of these yet.
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Posts archived in ASICS
And another one, I think in the States, no name is more synonymous with the Gel Lyte III. Interesting to see Ronnie Fieg brand himself as Tinker Hatfield x Mark Cuban.
ASICS x 24Kilates Gel-Lyte Speed – Interview from ASICS on Vimeo.
Another Interview from Berlin Fashion Week. This time with Rickard and Pol of Barcelona-based sneaker boutique 24Kilates.
Onitsuka Tiger x SEVENTYFIVE Lay-Up ’72 from Onitsuka Tiger on Vimeo.
Hattrick for the interviews, thanks to all three of these guys. You get a sense that this was a real collaborative effort, and I’m sure they had as much creating the sneaker as I had doing the interview. One thing I can’t forget is a special thank you to Ken-Tonio and Deniz for putting in overtime to make all of these pieces happen, there are many more to come.
Sneakers are available at SNS
Family and Friends Recap from Onitsuka Tiger on Vimeo.
Video of the event, and some looks at the upcoming collabs.
Koi Koi – “Intense Love” x Onitsuka Tiger from Onitsuka Tiger on Vimeo.
Great interview that we did with Yoske of Koi Klub about the Koi Koi Lay-Up ’72′s which are now available online at SNS. Nice in depth look at the inspiration of the sneaker as well as his artistic inspiration in general. One thing about Yoske-san is that he is an artist in everything he does, and I think the interview brings across the humility, sincerity and creativity at the heart of his personality. The shoes are hot too.
A couple of weeks back, I talked about an event Onitsuka Tiger was having to celbrate the release of our collaboration with SEVENTYFIVE at their store on Haarlemerdijk. The event was great, I think everyone that attended got all of the mileage possible out of the Bacardi sponsorship so shout out to them for keeping everyone very social. Of course after the show is the after party and Bitterzoet played host to some of Amsterdam’s dopest DJ’s including the hometown hero, Flexican. Special thanks to Chris Noorda of SEVENTYFIVE who not only let me walk away with a pair, but also bought me a drink at the afterparty, pretty much the definition of a Stand Up Guy. More photos below
Final post about Berlin trip last week, these are better–much better–photos of all of our collaboration partners’ installations at the Family and Friends exhibit. Props to Yoske for curating it as well as all of our partners for dedicating time to doing interviews about our projects which will find their way onto the interwebs soon enough.
Professional Photos this time, thanks to everyone that came through, as you can see a good time was had by all, partially fueled by the 24Kilates bota bag and the Germany-Spain World Cup Semi Final






