Posts archived in ASICS
I’m sure Corporate Responsibility desk would love me to tell you that this was an ecofriendly sneaker coming out next year at Whole Foods locations world wide, but alas. French artist Djamel continued his series of cardboard sneakers with a makeup of our Gel Lyte III. The only materials he used to create the piece were regular crafts items and the ASICS box that the sneakers came in. More below
Via ShoesUp
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Another ASICS Gel Lyte III design by Ronnie Fieg. Big improvement from the Cultureshoq II’s in my opinion. I’m not quite sick of these yet.
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And another one, I think in the States, no name is more synonymous with the Gel Lyte III. Interesting to see Ronnie Fieg brand himself as Tinker Hatfield x Mark Cuban.
ASICS x 24Kilates Gel-Lyte Speed – Interview from ASICS on Vimeo.
Another Interview from Berlin Fashion Week. This time with Rickard and Pol of Barcelona-based sneaker boutique 24Kilates.
Family and Friends Recap from Onitsuka Tiger on Vimeo.
Video of the event, and some looks at the upcoming collabs.
One of the most interesting things I’ve found since I started working here at ASICS is the number of incredible pieces that just never saw the light of day for one reason or another. As a company that prides itself on creating the highest level of technical footwear, it often happens that a product is created in order to test a new technology but falls short and never goes into production.
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Final post about Berlin trip last week, these are better–much better–photos of all of our collaboration partners’ installations at the Family and Friends exhibit. Props to Yoske for curating it as well as all of our partners for dedicating time to doing interviews about our projects which will find their way onto the interwebs soon enough.
Professional Photos this time, thanks to everyone that came through, as you can see a good time was had by all, partially fueled by the 24Kilates bota bag and the Germany-Spain World Cup Semi Final
Young Boy
Sees World
Becomes Man
