Family and Friends Recap

Family and Friends Recap from Onitsuka Tiger on Vimeo.

Video of the event, and some looks at the upcoming collabs.

Koi Koi – “Intense Love” x Onitsuka Tiger from Onitsuka Tiger on Vimeo.

Great interview that we did with Yoske of Koi Klub about the Koi Koi Lay-Up ’72′s which are now available online at SNS. Nice in depth look at the inspiration of the sneaker as well as his artistic inspiration in general. One thing about Yoske-san is that he is an artist in everything he does, and I think the interview brings across the humility, sincerity and creativity at the heart of his personality. The shoes are hot too.

A couple of weeks back, I talked about an event Onitsuka Tiger was having to celbrate the release of our collaboration with SEVENTYFIVE at their store on Haarlemerdijk. The event was great, I think everyone that attended got all of the mileage possible out of the Bacardi sponsorship so shout out to them for keeping everyone very social. Of course after the show is the after party and Bitterzoet played host to some of Amsterdam’s dopest DJ’s including the hometown hero, Flexican. Special thanks to Chris Noorda of SEVENTYFIVE who not only let me walk away with a pair, but also bought me a drink at the afterparty, pretty much the definition of a Stand Up Guy. More photos below

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Nadia Camera

The Nadia Camera was created by Australian-Born, German-Based inventor/designer Andrew Kupresanin. The camera has no image display, instead its screen displays a percentage value to rate the aesthetics of the photo you took based on the interplay of light, colours and elements in the frame. It seems futuristic but in a way it harks back to the days of point-and-shoot film cameras. The experience of being surprised by the photos you’ve taken is probably foreign to anyone not born in the 80′s but it’s interesting to see how this experience has been translated into a digital form. A video demonstration below.

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Fear/Love: Complete Film

Fear/Love from Rob Chiu on Vimeo.

Back in May I shared the trailers for Fear/Love, a film by Rob Chiu aka The Ronin for the I Care Revolution. Rob has now shared the complete link via his Vimeo page and it delivers on the promising trailers. It’s interesting how a lot of the trademarks of his style have carried over from his motion graphics work to his film work, the key attribute here being strong visuals with little narration and a lingering sense of tension. I’m extremely happy to see him progress to the creation of film without any graphics, and I’m excited to see him develop as a filmmaker. Best of Luck Rob and congratulations on an incredible piece

The liner notes below:

Three lives, three identities, three points of view. Set against the harsh backdrop of inner city London, Fear/Love interweaves the lives of three adolescents as they struggle with who they are, who they want to be and who they are becoming.

Directed, Written and Edited by Rob Chiu. Produced by Lincoln Waldron. DoP Paul O’Callaghan. Graded by Jamie Wilkinson @ The Mill NYC. Soundtrack by Ben Lukas Boysen + Lucio Amanti. Casting by Susana Santos. Starring Lani Jackson, Fraser Everitt & Anthony Edwards. Produced for the ‘I Care Revolution’.

One of the most interesting things I’ve found since I started working here at ASICS is the number of incredible pieces that just never saw the light of day for one reason or another. As a company that prides itself on creating the highest level of technical footwear, it often happens that a product is created in order to test a new technology but falls short and never goes into production.
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“Ssshhh…..they coming”

Figuring out Floyd

To those that haven’t been paying attention, the boxing world is afire over Floyd Mayweather’s silence in regards to a proposed mega fight with Manny Pacquiao. Pacquiao’s promoter, Bob Arum, set a deadline for Midnight Saturday before his company Top Rank would begin negotiating with two of their in house fighters–Miguel Cotto and Antonio Margarito–on Pacquiao’s behalf.

Mayweather has been uncharacteristically silent during this second round of negotiations. The first round earlier in the year was nixed when the two parties couldn’t come to terms over drug testing protocols. Mayweather demanded random, Olympic-style testing performed by the United States Anti-Doping Agency, while Pacquiao claimed that blood tests too close to fight night would weaken him, even going far enough to blame his last defeat, to Erik Morales in 2005, on an 11th hour blood test.

Let me preface the rest of the post by saying I’m not a big fan of either fighter. Read the rest of this entry »

Final post about Berlin trip last week, these are better–much better–photos of all of our collaboration partners’ installations at the Family and Friends exhibit. Props to Yoske for curating it as well as all of our partners for dedicating time to doing interviews about our projects which will find their way onto the interwebs soon enough.

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Professional Photos this time, thanks to everyone that came through, as you can see a good time was had by all, partially fueled by the 24Kilates bota bag and the Germany-Spain World Cup Semi Final

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